Logistics and operations coordination center
Operations Excellence

Logistics & Operations

Getting 200 staff to 6 different venues across LA — on time, in uniform, briefed and ready to go? That's a logistical puzzle and honestly, we love solving it. It's what we do best.

Crowd ManagementWayfinding & InformationQueue ManagementAccessibility SupportTransportation Coordination
The Challenge We Love

15 Million People. 35 Venues. 17 Days. Let's Go.

The 2028 Olympics will be the most complex logistical event LA has ever seen. Over 15 million ticketed spectators across 35+ venues, millions more in fan zones, visitors from 200+ countries — and all of it has to run smoothly, safely, and on schedule.

That's the kind of challenge that gets us excited. We've spent 15 years doing large-scale event operations across Southern California, and we've built the teams, the systems, and the operational muscle to make it work. Not just on paper — on the ground, in real time, when things don't go exactly as planned (because they never do).

Real-Time Adaptability

Plans are great. But when a venue fills up 30 minutes early or a storm rolls in, you need teams that can adapt instantly. That's us.

Multilingual Teams

Staff fluent in 25+ languages, because helping someone in their own language is the fastest way to solve a problem and earn a smile.

500+ Events and Counting

Super Bowls, music festivals, marathons — we've done large-scale ops across LA for over a decade. Every event taught us something.

Crowd Management
Crowd Management
Keeping People Safe and Happy

Crowd Management

Olympic crowds are massive, exciting, and unpredictable. Our crowd management teams have seen it all — from sold-out stadium surges to unexpected weather changes that redirect thousands of people in minutes. We keep people safe, comfortable, and moving in the right direction without anyone feeling herded.

What's Included:

  • Trained teams who actually understand crowd psychology
  • Emergency evacuation protocols for every venue
  • Real-time crowd density monitoring and response
  • Entry and exit management that minimizes bottlenecks
  • Surge containment that feels calm, not aggressive
  • Post-event dispersal so nobody gets stuck
Get a Quote for Crowd Management
Wayfinding & Information
Wayfinding & Information
Nobody Should Ever Feel Lost

Wayfinding & Information

Picture this: you just flew in from Tokyo, you don't speak English, and you're trying to find your seat at a venue you've never been to. Our wayfinding teams are stationed at every key decision point — with a smile, in your language, ready to help. No one should ever feel lost at the Olympics.

What's Included:

  • Multilingual staff at every venue (25+ languages)
  • Roving wayfinding teams for hard-to-navigate areas
  • Venue navigation and seating assistance
  • Digital kiosk support and troubleshooting
  • Transit hub orientation for confused commuters
  • Fan zone and hospitality area guidance
Get a Quote for Wayfinding & Information
Queue Management
Queue Management
Making the Wait Worth It

Queue Management

Long lines are going to happen at the Olympics. That's just reality. But a bad waiting experience? That's optional. Our queue teams use smart line management, virtual queuing tech, and proactive communication to turn wait times from frustrating into tolerable — and sometimes even fun.

What's Included:

  • Smart line management that actually reduces wait times
  • Virtual queuing and mobile queue technology
  • Real-time wait time displays so people can plan
  • VIP and sponsor fast-track lanes
  • Security checkpoint flow that doesn't create bottlenecks
  • Concession and merch queue coordination
Get a Quote for Queue Management
Accessibility Support
Accessibility Support
The Olympics Are for Everyone

Accessibility Support

LA 2028 is aiming to be the most accessible Olympics ever, and we take that seriously. Our accessibility teams are trained to provide thoughtful, dignified support to every guest, regardless of ability. Wheelchair assistance, sensory-friendly guides, accessible route navigation — all delivered with genuine care.

What's Included:

  • Full ADA compliance support and monitoring
  • Wheelchair and mobility assistance teams
  • Sensory-friendly guides and quiet zone management
  • Accessible route navigation and personal escorts
  • Assistive technology and device support
  • Sign language interpreters and communication aids
Get a Quote for Accessibility Support
Transportation Coordination
Transportation Coordination
LA Traffic, Olympic Edition

Transportation Coordination

Let's be honest — LA traffic is challenging on a normal day. During the Olympics? It's going to be next level. Our transportation teams manage shuttle operations, parking logistics, ride-share staging, and venue-to-venue transit. We've already mapped out every route and backup route.

What's Included:

  • Shuttle bus staging and dispatch management
  • Parking operations that don't create gridlock
  • Ride-share and taxi coordination zones
  • Venue-to-venue transport logistics
  • Pedestrian traffic flow and crossing management
  • Last-mile connectivity and transit hub staffing
Get a Quote for Transportation Coordination
The Scale of It

This Is Why You Need a Team That's Done It Before

These numbers aren't meant to intimidate — they're meant to show why experienced operations staffing isn't optional at this scale. It's essential.

15.5M+
Projected Ticket Holders
35+
Competition Venues
3,500+
Operations Staff Needed
200+
Nations Represented
800+
Events Across 32 Sports
17
Days of Competition
Safety First, Always

How We Train Our Teams

Every person on our logistics team goes through rigorous, Olympic-specific training before they step foot in a venue. This isn't a formality — it's how we maintain the standards that events at this scale demand.

01

Emergency Response

Every staff member is certified in emergency protocols — evacuations, first aid, crisis comms — specific to their assigned venue.

02

Venue-Specific Training

They know every exit, every access point, every medical station, and every rally point at their venue. No fumbling, no guessing.

03

Cultural Competency

With visitors from 200+ nations, our staff understand cultural differences, international etiquette, and how to communicate with respect across languages.

04

Daily Check-Ins

Real-time performance monitoring, supervisor check-ins, and daily debriefs keep our teams sharp across all 17 days of competition.

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LA Olympics 2028 — Our Home Turf

Ready to Solve the Logistics Puzzle Together?

From crowd management to transportation coordination, we have the trained teams to keep the LA 2028 Games running smoothly. Let's start planning.

15+ Years in LA|500+ Events & Counting|1,000+ Trained Staff|50+ Happy Clients

See our past work at airfreshmarketing.com