Olympic Zone

Inglewood Olympic Zone

Inglewood is the star of the show. SoFi Stadium and the Forum are right here, which means the Opening Ceremony, Closing Ceremony, and some of the biggest events will happen in this zone. We've watched Inglewood transform over the past few years, and it's become one of the most exciting areas in LA. The energy here during the Olympics is going to be unreal.

SoFi Stadium

Intuit Dome

The Forum

Zone Overview

The Epicenter of the 2028 Olympics

Inglewood has been on a rocket ship of transformation, and the Olympics are the exclamation point. With the $5 billion SoFi Stadium complex as its anchor, this zone hosts the Opening and Closing Ceremonies that will be watched by an estimated 4 billion people worldwide. Three major venues, all within a one-mile radius — that kind of concentration means the streets here are going to be packed with fans from every country on earth.

Major Venues

World-class arenas within walking distance

105K+

Combined Capacity

Seats across all three Inglewood venues

5 mi

From LAX

The most airport-accessible Olympic zone

“We've watched Inglewood transform. The energy here during the Olympics is going to be unreal.”

Venues

Three World-Class Venues

From the grandeur of SoFi Stadium to the cutting-edge Intuit Dome and the legendary Forum, Inglewood's Olympic venues deliver unmatched spectacle.

SoFi Stadium

1000 S Prairie Ave, Inglewood, CA 90301

Capacity: 70,000+

The crown jewel of the 2028 Olympics, SoFi Stadium is the centerpiece of the Inglewood Olympic Zone. This state-of-the-art, 70,000+ seat venue will host the iconic Opening and Closing Ceremonies, welcoming athletes from over 200 nations. It also serves as the primary venue for Track & Field and the Soccer finals, making it the most high-profile location of the entire Games.

Sports

Opening CeremonyClosing CeremonyTrack & FieldSoccer Finals

Key Events

Opening Ceremony (July 14, 2028)
Closing Ceremony (July 30, 2028)
100m Finals
Soccer Gold Medal Match

Intuit Dome

3930 W Century Blvd, Inglewood, CA 90303

Capacity: 18,000

The brand-new Intuit Dome, home of the LA Clippers, brings a cutting-edge arena experience to the 2028 Olympics. Opened in 2024, this 18,000-seat venue features the largest two-sided LED screen in the NBA and next-generation fan technology. It will host Basketball and Gymnastics competitions, drawing massive global audiences.

Sports

BasketballGymnastics

Key Events

Basketball Group Stage & Knockout Rounds
Gymnastics All-Around Finals

The Forum

3900 W Manchester Blvd, Inglewood, CA 90305

Capacity: 17,500

The legendary Forum, a historic entertainment landmark since 1967, returns to the Olympic stage for Gymnastics qualification events. This 17,500-seat arena has hosted everything from NBA Finals to legendary concerts, and its intimate atmosphere provides a perfect setting for the high-stakes world of Olympic Gymnastics qualifications.

Sports

Gymnastics Qualifications

Key Events

Artistic Gymnastics Qualifications
Rhythmic Gymnastics Qualifications

Getting There

Transportation & Parking

Being just 5 miles from LAX makes Inglewood one of the most accessible Olympic zones for visitors flying in from around the world. We know every route in and out.

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Metro K Line (Crenshaw/LAX)

Direct connections from Inglewood to LAX, downtown LA, and the broader Metro rail network. Stations at Downtown Inglewood and Westchester/Veterans provide easy venue access.

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LAX Proximity (5 Miles)

Los Angeles International Airport is just 5 miles away. International visitors and VIPs can reach the Inglewood Olympic Zone in under 15 minutes.

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Hollywood Park Parking

Over 6,000 structured parking spaces surrounding SoFi Stadium, plus additional surface lots for overflow during peak Olympic events.

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Olympic Shuttle Services

Dedicated shuttle routes connecting SoFi Stadium, Intuit Dome, and The Forum to Metro stations, LAX, and nearby hotels. Express loops every 10 minutes on event days.

Accommodations

Hotels Near the Inglewood Zone

From brand-new properties at Hollywood Park to the extensive LAX hotel corridor, there are hundreds of rooms within minutes of every Inglewood Olympic venue.

SoFi Area Hotels

SoFi Stadium Hotel (opening 2027)
Hollywood Park Resort
Renaissance Los Angeles Airport Hotel

Walking distance to venues within the Hollywood Park development.

LAX Corridor Hotels

Hilton Los Angeles Airport
Marriott LAX
Hyatt Regency LAX
The Westin Los Angeles Airport

Convenient airport access with shuttle service to Olympic venues, 5-10 minutes away.

Recommended Extended Stays

Residence Inn by Marriott LAX
Homewood Suites Inglewood
Element by Westin El Segundo

Ideal for staff, brand ambassadors, and teams deployed throughout the Games.

Brand Activations

Activation Opportunities

The Hollywood Park development alone is 298 acres of brand activation potential. Add in Century Blvd, the Forum Plaza, and the Metro stations, and you've got one of the most exciting zones for experiential marketing we've ever seen.

Hollywood Park Development

The 298-acre mixed-use development surrounding SoFi Stadium features retail, dining, and entertainment. The premier activation zone in Inglewood with massive foot traffic before and after Olympic events.

Activation Types:

Pop-up shops, branded lounges, product sampling, fan experience zones

The Forum Plaza

High-visibility activation space surrounding The Forum, targeting gymnastics fans and overflow crowds from nearby SoFi Stadium events.

Activation Types:

Branded tents, interactive exhibits, photo opportunities, merchandise pop-ups

Century Boulevard Corridor

The main artery connecting LAX to Inglewood Olympic venues, creating a natural corridor of constant foot and vehicle traffic. Prime real estate for high-frequency brand impressions.

Activation Types:

Billboard campaigns, street-level activations, restaurant takeovers, shuttle branding

Street Team Hotspots

Key intersections, Metro station exits, and pedestrian pathways offer organic engagement opportunities for street teams connecting with fans heading to and from events.

Activation Types:

Product distribution, flyer handouts, branded giveaways, QR code campaigns

Community Profile

Neighborhood Demographics

Inglewood is one of the most culturally vibrant cities in LA County. Understanding this community is key to creating campaigns that feel authentic and resonate with both locals and the global Olympic audience.

107K+

Population

Growing rapidly with new development

46%

Hispanic/Latino

Largest demographic group

40%

Black/African American

Strong cultural heritage community

500K+

Daily Event Foot Traffic

Expected during peak Olympic days

Cultural Diversity & Marketing Insights

Inglewood is one of the most culturally diverse cities in Los Angeles County, with a rich mix of Hispanic/Latino, Black/African American, Asian, and multicultural communities. This diversity creates unique opportunities for multilingual marketing campaigns and culturally relevant brand activations. Our multilingual street teams (Spanish, English, French, Mandarin, and more) are equipped to engage both the established Inglewood community and the global Olympic audience.

Street Teams

Best Street Team Locations

We've been deploying teams across Inglewood for years. These are the spots where your brand will get the most eyes and the most engagement during the 2028 Olympics.

SoFi Stadium Perimeter

Extremely High

Pre-event and post-event fan flows along Prairie Ave and Century Blvd create ideal sampling and engagement windows.

Hollywood Park Grounds

Very High

The retail and entertainment district surrounding SoFi draws fans hours before and after events for dining and shopping.

Century Boulevard

High

The main artery connecting LAX to the Olympic Zone, with constant vehicle and pedestrian traffic during the Games.

Prairie Avenue

High

The primary north-south corridor connecting SoFi Stadium, Intuit Dome, and The Forum with surrounding neighborhoods.

Downtown Inglewood

Moderate-High

The revitalized downtown area along Market Street attracts fans seeking local dining, culture, and pre-event entertainment.

Metro K Line Stations

Very High

Downtown Inglewood and Westchester/Veterans stations serve as funnel points for tens of thousands of transit riders on event days.

Request a Street Team Deployment Plan

Our Work

Activations in Inglewood

NFL Activation

Pepsi Activation

Adidas Activation

Red Bull Activation

LA Olympics 2028 — Our Home Turf

Ready to Activate in Inglewood?

From SoFi Stadium ceremonies to Intuit Dome tip-offs, we've got the staff, strategy, and local expertise to make your brand shine in the Inglewood Olympic Zone. We've been here since day one of the transformation.

Get Your Inglewood Zone Quote View All Olympic Zones

15+ Years in LA|500+ Events & Counting|1,000+ Trained Staff|50+ Happy Clients

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