Downtown is where it all comes together. The Crypto.com Arena, LA Live, the Convention Center — this zone is going to be buzzing 24/7 during the Games. We've been running events downtown for 15 years, so we know which streets get shut down, where the best load-in spots are, and which parking structures actually have space.
Within a walkable two-mile radius, spectators can experience basketball, gymnastics, boxing, fencing, judo, taekwondo, weightlifting, table tennis, and soccer. It's the most concentrated cluster of venues in the entire Olympics, which means the energy here is going to be nonstop. The food scene is incredible too — your VIP guests are going to love it.
“We've been running events downtown for 15 years. We know every corner of this zone.”
Four iconic venues anchor the Downtown LA Olympic Zone, each offering unique staffing and activation opportunities for brands.
1111 S Figueroa St, Los Angeles, CA 90015
Competition Dates: July 19 – August 11, 2028
Request Staffing Quote1201 S Figueroa St, Los Angeles, CA 90015
Competition Dates: July 19 – August 10, 2028
Request Staffing Quote3939 S Figueroa St, Los Angeles, CA 90037
Competition Dates: July 17 – August 2, 2028
Request Staffing Quote777 Chick Hearn Ct, Los Angeles, CA 90015
Competition Dates: July 20 – August 10, 2028
Request Staffing QuoteDowntown LA's transit network is one of its biggest strengths. Multiple Metro lines converge here, and we know every route, every shortcut, and every lot that won't gouge you on pricing.
Downtown LA offers hundreds of hotel rooms within walking distance of Olympic venues, from luxury towers to budget-friendly options.
Downtown LA's urban landscape creates some of the best brand activation opportunities we've ever seen. We've run campaigns in every one of these spots and know exactly how to make them work.
Over 250,000 sq ft of activation space surrounding Crypto.com Arena. Premier location for pop-up brand experiences, sampling programs, and live entertainment tie-ins.
12-acre urban park between City Hall and the Music Center. Ideal for large-scale fan festivals, outdoor brand installations, and community engagement events.
Trendy neighborhood east of Downtown with galleries, warehouses, and street art. Perfect for edgy, culture-forward brand activations targeting millennials and Gen Z.
High-traffic corridors on Figueroa, Olympic Blvd, and Broadway offer prime street team positioning for flyer distribution, sampling, and guerrilla marketing.
Premium digital and static billboard placements along the 110 Freeway, Figueroa corridor, and Olympic Blvd. Estimated 2M+ daily impressions during the Games.
Vacant storefronts and flexible retail spaces available along 7th St, Broadway, and Spring St for temporary Olympic-themed brand shops and experiences.
Understanding who's actually on the ground in Downtown LA is critical. Here's what we know from years of working these streets.
We've identified these spots from years of boots-on-the-ground experience. These are the highest-impact deployment zones for street teams, brand ambassadors, and experiential activations across Downtown LA.
Foot Traffic: 45,000+ daily pedestrians during Games
Best Times: 10 AM – 2 PM, 5 PM – 9 PM
Foot Traffic: 60,000+ daily visitors
Best Times: 11 AM – 11 PM
Foot Traffic: 30,000+ daily visitors
Best Times: 9 AM – 6 PM
Foot Traffic: 20,000+ daily foot traffic
Best Times: 12 PM – 8 PM
Foot Traffic: 25,000+ daily pedestrians
Best Times: 7 AM – 7 PM
Foot Traffic: 35,000+ on event days
Best Times: 8 AM – 10 PM
Red Bull Activation
Google Activation
Netflix Activation
Microsoft ActivationDowntown Los Angeles is the beating heart of the 2028 Olympics. We've been here for 15 years and we know every block, every venue, and every opportunity. Let's put your brand at the center of the action.
