This is the LA that people dream about. The Santa Monica Pier, Venice Beach boardwalk, the ocean breeze — it's postcard-perfect. Beach volleyball on the sand, skateboarding at the park, 3x3 basketball on the courts — this zone is going to be the most photogenic spot of the entire Olympics. Our street teams know every inch of this stretch and we can't wait to bring Olympic energy to our favorite beach communities.
The Santa Monica and Venice Olympic Zone brings the Games to the heart of LA's legendary beach culture. Stretching along the Pacific coastline from the Santa Monica Pier to the Venice canals, this zone hosts some of the most exciting and youthful sports on the Olympic program: beach volleyball on the sand, 3x3 basketball under the California sun, and skateboarding returning to its Southern California roots.
For brands and sponsors, this zone is the holy grail. The combination of massive year-round foot traffic, international tourism, affluent local demographics, and the sheer visual magnetism of the Pacific Ocean backdrop makes Santa Monica and Venice the premier destination for experiential marketing during the LA 2028 Olympic Games. We know every boardwalk, every pier corner, and every side street that delivers results.
“Our street teams know every inch of this stretch. We can't wait to bring Olympic energy to our favorite beach communities.”
Three world-class temporary venues built on the sand and boardwalks of Santa Monica and Venice, bringing Olympic sport to the beach.
Beach Volleyball
Santa Monica State Beach, 2600 Ocean Front Walk, Santa Monica, CA 90405
A purpose-built temporary stadium rising from the iconic Santa Monica shoreline, this venue hosts Olympic beach volleyball with the Pacific Ocean as its backdrop. The world-class setting attracts global media attention and massive spectator turnout, creating unmatched brand visibility.
3x3 Basketball
Venice Beach Recreation Center, 1800 Ocean Front Walk, Venice, CA 90291
The birthplace of West Coast basketball culture becomes an Olympic stage for 3x3 basketball. A temporary venue on Venice Beach captures the raw energy of street hoops elevated to Olympic glory, drawing massive international audiences and media coverage.
Skateboarding & BMX Freestyle
Venice Beach Skate Park Area, Venice, CA 90291
Skateboarding and BMX freestyle return to their Southern California roots in a purpose-built competition venue near Venice Beach. With skateboarding born on the streets of LA and Venice's legendary skate culture, this venue resonates with younger demographics and action sports brands.
Parking at the beach is always a challenge, and during the Olympics it'll be next level. Here's how to get your teams and guests here without the headache.
Direct light rail service from Downtown LA to Santa Monica. The Downtown Santa Monica station is steps from the beach venues, making it the primary mass transit option for Olympic spectators.
Santa Monica's local bus network connects the entire zone, running frequent routes between the Pier, Venice, and surrounding neighborhoods throughout the Olympic period.
Multiple public parking structures along 2nd Street, 4th Street, and Civic Center. Expect Olympic-period restrictions and surge pricing. Early arrival recommended.
Extensive bike share network with docking stations throughout Santa Monica and Venice. The Marvin Braude Bike Trail (The Strand) runs the full length of the zone along the beach.
Primary coastal highway access via PCH / CA-1. Connects Malibu to the north and the South Bay to the south, though heavy Olympic traffic congestion is expected.
From beachfront luxury resorts to budget-friendly hostels, the Santa Monica and Venice area offers accommodations for every Olympic visitor and activation team.
Santa Monica and Venice offer some of the highest-traffic, most brand-friendly activation locations anywhere in Los Angeles. These are the spots your marketing team needs to own — and we know every one of them.
The most iconic landmark on the LA coast and one of the most photographed locations in the world. The Pier draws millions of visitors annually. During the Olympics, foot traffic will be extraordinary. Prime real estate for large-scale brand takeovers, pop-up experiences, and sponsored entertainment.
A three-block pedestrian-only outdoor shopping and dining district in the heart of Santa Monica. No vehicular traffic means uninterrupted brand engagement with a captive, high-spending audience.
The Venice Ocean Front Walk is one of the most visited destinations in Southern California. The Boardwalk's mile-plus stretch draws tens of thousands daily. During the Olympics, this will be ground zero for experiential marketing and grassroots brand engagement.
The legendary outdoor gym and fitness destination on Venice Beach. Perfect for health, wellness, sports nutrition, and athletic apparel brand activations that tap into the authentic fitness lifestyle audience.
Named "the coolest block in America" by GQ Magazine, Abbott Kinney Blvd is a mile-long stretch of independent boutiques, galleries, restaurants, and coffee shops. Ideal for premium brand pop-ups and influencer-driven activations.
A vibrant stretch of locally-owned shops, restaurants, and cafes connecting Santa Monica to Venice. Main Street attracts both locals and tourists with its laid-back charm and walkability.
This zone delivers one of the most desirable demographic profiles in all of Los Angeles. Young, affluent, active, and constantly online — exactly the audience brands dream about.
Santa Monica and Venice rank among the top tourist destinations in California. International visitors from Europe, Asia, and Latin America flock to the beach year-round, creating a globally diverse audience.
The surrounding neighborhoods feature some of the highest median household incomes in Los Angeles County. Residents are brand-conscious, health-oriented, and highly engaged consumers.
Even outside the Olympics, this zone sees tens of thousands of pedestrians daily along the Boardwalk, Pier, and Promenade. During the Games, foot traffic will multiply dramatically.
The area attracts a young, active, and social-media-savvy population. Fitness culture, outdoor lifestyle, and content creation are deeply embedded in the local identity.
We've identified these high-impact locations from years of deploying street teams along this coastline. These are the spots where your brand gets maximum exposure and genuine engagement.
Netflix Activation
Clif Bar Activation
Google Activation
Lyft ActivationSanta Monica and Venice are the ultimate stage for experiential marketing during the Olympics. We've been working these beaches for years and we know every spot that delivers. Let's make your activation unforgettable.
