Long Beach
Long Beach is the laid-back cousin of the LA Olympics family. The waterfront venues, the harbor, the Aquarium — it's got its own vibe that visitors absolutely love. We've been doing events here for years, and the volleyball and water polo venues are going to be spectacular. The Queen Mary, Shoreline Village, and the entire Pike area give this zone a vacation feel that's hard to beat.
Where the Pacific Meets the Olympic Spirit
Long Beach is Southern California's premier waterfront city and a cornerstone of the LA 2028 Olympic experience. From the raw power of Olympic rowing at Marine Stadium to the endurance drama of open-water triathlon along the downtown waterfront, this zone has some of the most visually stunning competition settings of the entire Games.
For brands and sponsors, Long Beach offers an unmatched combination of high foot traffic, a young and diverse audience, and a festive coastal atmosphere. Our Long Beach teams specialize in waterfront activations, convention center staffing, and street-level marketing campaigns that capitalize on the zone's unique energy and accessibility.
“The Queen Mary, Shoreline Village, the Pike — this zone has a vacation feel that's hard to beat.”
Three World-Class Waterfront Venues
Long Beach's Olympic venues span indoor arenas, historic waterways, and open-ocean courses — each offering unique staffing and activation opportunities.
Long Beach Convention Center
300 E Ocean Blvd, Long Beach, CA 90802
The centerpiece of Long Beach's Olympic presence, the Convention Center transforms into a multi-sport arena hosting three exciting Olympic disciplines. Its flexible indoor spaces accommodate large crowds and offer premium brand activation opportunities throughout the venue concourse.
Key Events
- ✓Handball group stages and knockout rounds
- ✓Indoor volleyball preliminary matches
- ✓Water polo group play and medal rounds
Long Beach Marine Stadium
5255 Paoli Way, Long Beach, CA 90803
America's first purpose-built rowing venue returns to the Olympic stage. Long Beach Marine Stadium, which hosted rowing and canoeing during the 1932 Olympics, provides a historic and scenic waterfront course with excellent spectator sightlines along the 2,000-meter course.
Key Events
- ✓Olympic rowing finals and medal ceremonies
- ✓Canoe sprint 200m, 500m, and 1000m races
- ✓Kayak sprint events and medal rounds
Long Beach Waterfront
Shoreline Drive & Ocean Blvd, Long Beach, CA 90802
The Long Beach Waterfront serves as the dramatic open-water venue for triathlon and marathon swimming events. Athletes compete against the stunning backdrop of the Pacific Ocean, the Queen Mary, and the Long Beach skyline, creating one of the most visually spectacular Olympic settings.
Key Events
- ✓Olympic triathlon swim, bike, and run stages
- ✓Marathon swimming 10km open water event
- ✓Mixed relay triathlon
Transportation & Parking
Long Beach is well-connected to Downtown LA via the Metro A Line, and we know every parking lot and shuttle route that'll get your team where they need to be.
Metro A Line (Blue Line)
Direct light rail service from Downtown LA to Downtown Long Beach. The A Line runs from 7th Street/Metro Center station to Downtown Long Beach station, providing a traffic-free connection to the Olympic zone in approximately 50 minutes.
Long Beach Transit
The city's local bus network connects all major Olympic venues, hotels, and entertainment districts. Enhanced Olympic service routes will run extended hours with increased frequency during competition days.
Queen Mary Area Parking
Large-capacity parking facilities near the Queen Mary and Catalina Landing offer convenient access to waterfront venues. Expect dedicated Olympic shuttle connections from parking structures to all competition sites.
Waterfront Shuttle Loops
Complimentary Olympic shuttle buses will circulate between the Convention Center, Marine Stadium, Waterfront venues, and key hotel clusters along a continuous waterfront loop throughout competition hours.
Hotels Near Long Beach Olympic Venues
From waterfront luxury to budget-friendly options, Long Beach offers accommodations for every team size and budget during the Games.
Waterfront Premium
Hyatt Regency Long Beach
Steps from the Convention Center with harbor views and direct venue access.
Renaissance Long Beach Hotel
Connected to the Convention Center via sky bridge, ideal for event teams.
Westin Long Beach
Full-service luxury property on Ocean Boulevard with waterfront proximity.
Downtown Long Beach
Hotel Maya - a DoubleTree by Hilton
Waterfront boutique property with marina views and complimentary shuttle.
Courtyard by Marriott Downtown
Modern business hotel within walking distance of Pine Avenue dining.
The Cove Hotel
Boutique property near the Convention Center with rooftop pool.
Budget-Friendly
Holiday Inn Long Beach Airport
Affordable option near LGB airport with free shuttle and parking.
Best Western Plus Hotel & Suites
Value-oriented property on Pacific Coast Highway with easy freeway access.
Quality Inn & Suites
Budget accommodations with complimentary breakfast and free parking.
Activation Opportunities in Long Beach
Long Beach's walkable waterfront, vibrant entertainment districts, and high tourist traffic make it one of our favorite zones to activate in. The coastal atmosphere makes everything feel special.
Pine Avenue Entertainment District
The heart of Downtown Long Beach nightlife and dining. Pine Avenue draws thousands of visitors nightly with restaurants, bars, and entertainment venues — an ideal corridor for brand sampling, pop-up activations, and street-level marketing during the Games.
Rainbow Harbor & Waterfront
The scenic waterfront promenade connecting Shoreline Village to the Aquarium of the Pacific. This pedestrian-heavy zone offers premium positioning for experiential marketing, product demonstrations, and branded photo opportunities with harbor views.
The Pike Outlets
Open-air retail and entertainment destination adjacent to the Convention Center. The Pike combines shopping, dining, and a movie theater in a high-visibility location perfect for retail activations, sampling campaigns, and sponsor showcases.
Belmont Shore & 2nd Street
Long Beach's beloved beachside shopping and dining district. 2nd Street in Belmont Shore attracts a young, affluent demographic with boutique retail, cafes, and a vibrant weekend scene ideal for targeted brand engagement.
Queen Mary Events Space
The legendary ocean liner offers one-of-a-kind event venues for corporate hospitality, private parties, and branded experiences. Host exclusive Olympic watch parties, sponsor dinners, or VIP receptions aboard this iconic Long Beach landmark.
Neighborhood Demographics
Long Beach has its own distinct personality — young, diverse, and fiercely proud of its city. Understanding this audience helps craft activations that truly resonate.
Young & Diverse Population
Long Beach is one of the most ethnically diverse cities in the United States with a median age under 35. The population skews young, educated, and culturally engaged — an ideal audience for brand discovery, social media amplification, and experiential marketing campaigns.
Strong Tourism Industry
Long Beach welcomes over 8 million visitors annually, drawn by the Queen Mary, the Aquarium of the Pacific, and its vibrant waterfront. During the Olympics, tourism volume is expected to surge dramatically, creating an enormous captive audience for brand activations and sampling programs.
Cruise Ship Traffic
The Long Beach Cruise Terminal serves as a major departure point for Carnival Cruise Line. During the Olympic period, cruise passengers embarking and disembarking create a unique high-volume audience concentrated in the waterfront area — perfect for last-impression and first-impression brand touchpoints.
Best Street Team Locations
Our Long Beach street teams are strategically positioned at the highest-traffic intersections, venues, and entertainment corridors throughout the Olympic zone. We know these spots inside and out.
Pine Avenue & Ocean Blvd
Peak dining and nightlife intersection in Downtown Long Beach.
Ocean Blvd Promenade
High-visibility waterfront walkway connecting major venues.
Shoreline Village
Tourist-heavy waterfront shopping and dining boardwalk.
2nd Street, Belmont Shore
Popular local retail and dining strip near Marine Stadium.
Convention Center Perimeter
Maximum foot traffic during competition days and fan festivals.
Activations in Long Beach
Pepsi Activation
Microsoft Activation
Lyft Activation
Clif Bar ActivationReady to Activate in Long Beach?
We've got the local teams, venue expertise, and waterfront activation experience to make your brand shine at the Long Beach Olympic Zone. The laid-back vibe here is contagious — let's build your plan.